Amazon.com Inc (AMZN)vsPlanet Fitness Inc (PLNT)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
PLNT
Planet Fitness Inc
$50.75
+1.54%
CONSUMER CYCLICAL · Cap: $3.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 59492% more annual revenue ($775.68B vs $1.30B). PLNT leads profitability with a 18.3% profit margin vs 17.4%. PLNT appears more attractively valued with a PEG of 0.92. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
PLNT
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Intrinsic value data unavailable for PLNT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Strong operational efficiency at 33.7%
Conservative balance sheet, low leverage
Growing faster than its price suggests
Attractively priced relative to earnings
Earnings expanding 26.1% YoY
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
4.5% revenue growth
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 18.3% and operating margin at 33.7%. PEG of 0.92 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : PLNT
The primary concerns for PLNT are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
AMZN profiles as a growth stock while PLNT is a value play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.44 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
PLNT generates stronger free cash flow (4M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 62/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
Visit Website →Compare with Other INTERNET RETAIL Stocks
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