Amazon.com Inc (AMZN)vsKohl's Corporation (KSS)
AMZN
Amazon.com Inc
$205.37
-1.62%
CONSUMER CYCLICAL · Cap: $2.31T
KSS
Kohl's Corporation
$12.43
-3.27%
CONSUMER CYCLICAL · Cap: $1.42B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 4517% more annual revenue ($716.92B vs $15.53B). AMZN leads profitability with a 10.8% profit margin vs 1.8%. KSS appears more attractively valued with a PEG of 0.46. KSS earns a higher WallStSmart Score of 62/100 (C+).
AMZN
Buy59
out of 100
Grade: C
KSS
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-93.5%
Fair Value
$106.12
Current Price
$205.37
$99.25 premium
Margin of Safety
+82.7%
Fair Value
$108.58
Current Price
$12.43
$96.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 148.8% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
1.8% margin — thin
Operating margin of 4.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : KSS
The strongest argument for KSS centers on PEG Ratio, P/E Ratio, Price/Book. PEG of 0.46 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : KSS
The primary concerns for KSS are Market Cap, Return on Equity, Profit Margin. Thin 1.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
KSS carries more volatility with a beta of 1.43 — expect wider price swings.
AMZN is growing revenue faster at 13.6% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KSS scores higher overall (62/100 vs 59/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Kohl's Corporation
CONSUMER CYCLICAL · DEPARTMENT STORES · USA
Kohl's Corporation is a retail company in the United States. The company is headquartered in Menomonee Falls, Wisconsin.
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