WallStSmart

Amazon.com Inc (AMZN)vsHolley Inc (HLLY)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Amazon.com Inc generates 122107% more annual revenue ($742.78B vs $607.80M). AMZN leads profitability with a 12.2% profit margin vs 3.9%. HLLY appears more attractively valued with a PEG of 0.25. AMZN earns a higher WallStSmart Score of 67/100 (B-).

AMZN

Strong Buy

67

out of 100

Grade: B-

Growth: 8.7Profit: 6.5Value: 4.7Quality: 6.0
Piotroski: 3/9Altman Z: 2.33

HLLY

Strong Buy

65

out of 100

Grade: B-

Growth: 4.7Profit: 5.0Value: 7.7Quality: 6.0
Piotroski: 4/9Altman Z: 1.42
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AMZNSignificantly Overvalued (-47.2%)

Margin of Safety

-47.2%

Fair Value

$154.00

Current Price

$230.86

$76.86 premium

UndervaluedFair: $154.00Overvalued

Intrinsic value data unavailable for HLLY.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AMZN4 strengths · Avg: 9.3/10
Market CapQuality
$2.63T10/10

Mega-cap, among the largest globally

EPS GrowthGrowth
74.8%10/10

Earnings expanding 74.8% YoY

Return on EquityProfitability
20.6%9/10

Every $100 of equity generates 21 in profit

Revenue GrowthGrowth
16.6%8/10

16.6% revenue growth

HLLY4 strengths · Avg: 9.5/10
PEG RatioValuation
0.2510/10

Growing faster than its price suggests

Price/BookValuation
0.7x10/10

Reasonable price relative to book value

EPS GrowthGrowth
200.0%10/10

Earnings expanding 200.0% YoY

P/E RatioValuation
13.1x8/10

Attractively priced relative to earnings

Areas to Watch

AMZN3 concerns · Avg: 3.0/10
P/E RatioValuation
29.6x4/10

Moderate valuation

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Free Cash FlowQuality
$-18.17B2/10

Negative free cash flow — burning cash

HLLY4 concerns · Avg: 3.0/10
Market CapQuality
$314.17M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
5.2%3/10

ROE of 5.2% — below average capital efficiency

Profit MarginProfitability
3.9%3/10

3.9% margin — thin

Debt/EquityHealth
1.283/10

Elevated debt levels

Comparative Analysis Report

WallStSmart Research

Bull Case : AMZN

The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum. PEG of 1.30 suggests the stock is reasonably priced for its growth.

Bull Case : HLLY

The strongest argument for HLLY centers on PEG Ratio, Price/Book, EPS Growth. PEG of 0.25 suggests the stock is reasonably priced for its growth.

Bear Case : AMZN

The primary concerns for AMZN are P/E Ratio, Piotroski F-Score, Free Cash Flow.

Bear Case : HLLY

The primary concerns for HLLY are Market Cap, Return on Equity, Profit Margin. Thin 3.9% margins leave little buffer for downturns.

Key Dynamics to Monitor

AMZN profiles as a growth stock while HLLY is a value play — different risk/reward profiles.

AMZN carries more volatility with a beta of 1.46 — expect wider price swings.

AMZN is growing revenue faster at 16.6% — sustainability is the question.

HLLY generates stronger free cash flow (-6M), providing more financial flexibility.

Bottom Line

AMZN scores higher overall (67/100 vs 65/100) and 16.6% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Amazon.com Inc

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.

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Holley Inc

CONSUMER CYCLICAL · AUTO PARTS · USA

Holley Inc. designs, manufactures, and markets automotive aftermarket products for auto and truck enthusiasts in the United States, Canada, Europe, and China. The company is headquartered in Bowling Green, Kentucky.

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