Amazon.com Inc (AMZN)vsBrunswick Corporation (BC)
AMZN
Amazon.com Inc
$246.03
-1.23%
CONSUMER CYCLICAL · Cap: $2.76T
BC
Brunswick Corporation
$80.40
-2.47%
CONSUMER CYCLICAL · Cap: $5.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 13358% more annual revenue ($742.78B vs $5.52B). AMZN leads profitability with a 12.2% profit margin vs -2.5%. BC appears more attractively valued with a PEG of 0.76. AMZN earns a higher WallStSmart Score of 65/100 (C+).
AMZN
Buy65
out of 100
Grade: C+
BC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-60.4%
Fair Value
$152.91
Current Price
$246.03
$93.12 premium
Intrinsic value data unavailable for BC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 21 in profit
16.6% revenue growth
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Negative free cash flow — burning cash
Operating margin of 4.0%
Elevated debt levels
ROE of -8.5% — below average capital efficiency
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : BC
The strongest argument for BC centers on PEG Ratio. Revenue growth of 12.8% demonstrates continued momentum. PEG of 0.76 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : BC
The primary concerns for BC are Operating Margin, Debt/Equity, Return on Equity. Debt-to-equity of 1.52 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a growth stock while BC is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.47 — expect wider price swings.
AMZN is growing revenue faster at 16.6% — sustainability is the question.
BC generates stronger free cash flow (-121M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (65/100 vs 51/100) and 16.6% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brunswick Corporation
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Brunswick Corporation designs, manufactures and markets recreational products worldwide. The company is headquartered in Mettawa, Illinois.
Compare with Other INTERNET RETAIL Stocks
Want to dig deeper into these stocks?