Amazon.com Inc (AMZN)vsBrunswick Corporation (BC)
AMZN
Amazon.com Inc
$265.06
+0.77%
CONSUMER CYCLICAL · Cap: $2.85T
BC
Brunswick Corporation
$79.35
-0.70%
CONSUMER CYCLICAL · Cap: $5.17B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 13268% more annual revenue ($716.92B vs $5.36B). AMZN leads profitability with a 10.8% profit margin vs -2.6%. BC appears more attractively valued with a PEG of 0.65. AMZN earns a higher WallStSmart Score of 59/100 (C).
AMZN
Buy59
out of 100
Grade: C
BC
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.2%
Fair Value
$159.49
Current Price
$265.06
$105.57 premium
Margin of Safety
-43.5%
Fair Value
$60.41
Current Price
$79.35
$18.94 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Growing faster than its price suggests
15.5% revenue growth
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Operating margin of 4.0%
ROE of -7.7% — below average capital efficiency
Earnings declined 39.5%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : BC
The strongest argument for BC centers on PEG Ratio, Revenue Growth. Revenue growth of 15.5% demonstrates continued momentum. PEG of 0.65 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : BC
The primary concerns for BC are Operating Margin, Return on Equity, EPS Growth.
Key Dynamics to Monitor
AMZN profiles as a value stock while BC is a growth play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.38 — expect wider price swings.
BC is growing revenue faster at 15.5% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (59/100 vs 47/100) and 13.6% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brunswick Corporation
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Brunswick Corporation designs, manufactures and markets recreational products worldwide. The company is headquartered in Mettawa, Illinois.
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