Regions Financial Corporation (RF)vsSun Life Financial Inc. (SLF)
RF
Regions Financial Corporation
$30.94
-1.06%
FINANCIAL SERVICES · Cap: $27.01B
SLF
Sun Life Financial Inc.
$82.27
-2.14%
FINANCIAL SERVICES · Cap: $46.60B
Smart Verdict
WallStSmart Research — data-driven comparison
Sun Life Financial Inc. generates 386% more annual revenue ($34.90B vs $7.18B). RF leads profitability with a 31.0% profit margin vs 8.8%. SLF appears more attractively valued with a PEG of 1.58. RF earns a higher WallStSmart Score of 75/100 (B).
RF
Strong Buy75
out of 100
Grade: B
SLF
Hold49
out of 100
Grade: D+
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 31 of every $100 in revenue as profit
Strong operational efficiency at 40.1%
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 21.6% YoY
Reasonable price relative to book value
Generating 4.1B in free cash flow
Areas to Watch
Expensive relative to growth rate
Distress zone — elevated risk
Expensive relative to growth rate
0.2% revenue growth
Earnings declined 48.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : RF
The strongest argument for RF centers on Profit Margin, Operating Margin, P/E Ratio. Profitability is solid with margins at 31.0% and operating margin at 40.1%.
Bull Case : SLF
The strongest argument for SLF centers on Price/Book, Free Cash Flow.
Bear Case : RF
The primary concerns for RF are PEG Ratio, Altman Z-Score.
Bear Case : SLF
The primary concerns for SLF are PEG Ratio, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
RF profiles as a mature stock while SLF is a value play — different risk/reward profiles.
RF carries more volatility with a beta of 1.01 — expect wider price swings.
RF is growing revenue faster at 7.3% — sustainability is the question.
SLF generates stronger free cash flow (4.1B), providing more financial flexibility.
Bottom Line
RF scores higher overall (75/100 vs 49/100), backed by strong 31.0% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Regions Financial Corporation
FINANCIAL SERVICES · BANKS - REGIONAL · USA
Regions Financial Corporation is a bank holding company headquartered in the Regions Center in Birmingham, Alabama. The company provides retail banking and commercial banking, trust, stockbrokerage, and mortgage services.
Sun Life Financial Inc.
FINANCIAL SERVICES · INSURANCE - DIVERSIFIED · USA
Sun Life Financial Inc., a financial services company, provides insurance, wealth and asset management solutions to individuals and corporate clients around the world. The company is headquartered in Toronto, Canada.
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