WallStSmart

360 Finance Inc (QFIN)vsSynchrony Financial (SYF)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

360 Finance Inc generates 97% more annual revenue ($19.21B vs $9.76B). SYF leads profitability with a 36.4% profit margin vs 31.2%. QFIN trades at a lower P/E of 2.1x. SYF earns a higher WallStSmart Score of 71/100 (B).

QFIN

Buy

62

out of 100

Grade: C+

Growth: 2.7Profit: 9.0Value: 8.3Quality: 7.3
Piotroski: 5/9

SYF

Strong Buy

71

out of 100

Grade: B

Growth: 6.7Profit: 8.0Value: 7.3Quality: 5.0
Piotroski: 5/9Altman Z: 0.03
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

QFINUndervalued (+63.7%)

Margin of Safety

+63.7%

Fair Value

$43.45

Current Price

$13.12

$30.33 discount

UndervaluedFair: $43.45Overvalued
SYFUndervalued (+59.2%)

Margin of Safety

+59.2%

Fair Value

$178.92

Current Price

$67.63

$111.29 discount

UndervaluedFair: $178.92Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

QFIN6 strengths · Avg: 9.3/10
P/E RatioValuation
2.1x10/10

Attractively priced relative to earnings

Price/BookValuation
0.5x10/10

Reasonable price relative to book value

Profit MarginProfitability
31.2%10/10

Keeps 31 of every $100 in revenue as profit

Return on EquityProfitability
24.7%9/10

Every $100 of equity generates 25 in profit

Debt/EquityHealth
0.269/10

Conservative balance sheet, low leverage

Operating MarginProfitability
29.4%8/10

Strong operational efficiency at 29.4%

SYF6 strengths · Avg: 9.2/10
P/E RatioValuation
7.3x10/10

Attractively priced relative to earnings

Profit MarginProfitability
36.4%10/10

Keeps 36 of every $100 in revenue as profit

Operating MarginProfitability
48.5%10/10

Strong operational efficiency at 48.5%

Return on EquityProfitability
21.3%9/10

Every $100 of equity generates 21 in profit

Price/BookValuation
1.5x8/10

Reasonable price relative to book value

Free Cash FlowQuality
$2.45B8/10

Generating 2.5B in free cash flow

Areas to Watch

QFIN3 concerns · Avg: 2.3/10
Market CapQuality
$1.73B3/10

Smaller company, higher risk/reward

Revenue GrowthGrowth
-8.7%2/10

Revenue declined 8.7%

EPS GrowthGrowth
-40.9%2/10

Earnings declined 40.9%

SYF2 concerns · Avg: 2.0/10
PEG RatioValuation
3.272/10

Expensive relative to growth rate

Altman Z-ScoreHealth
0.032/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : QFIN

The strongest argument for QFIN centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 31.2% and operating margin at 29.4%.

Bull Case : SYF

The strongest argument for SYF centers on P/E Ratio, Profit Margin, Operating Margin. Profitability is solid with margins at 36.4% and operating margin at 48.5%.

Bear Case : QFIN

The primary concerns for QFIN are Market Cap, Revenue Growth, EPS Growth.

Bear Case : SYF

The primary concerns for SYF are PEG Ratio, Altman Z-Score.

Key Dynamics to Monitor

QFIN profiles as a declining stock while SYF is a value play — different risk/reward profiles.

SYF carries more volatility with a beta of 1.41 — expect wider price swings.

SYF is growing revenue faster at 5.0% — sustainability is the question.

QFIN generates stronger free cash flow (2.5B), providing more financial flexibility.

Bottom Line

SYF scores higher overall (71/100 vs 62/100), backed by strong 36.4% margins. QFIN offers better value entry with a 63.7% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

360 Finance Inc

FINANCIAL SERVICES · CREDIT SERVICES · China

360 DigiTech, Inc., operates a digital consumer finance platform under the 360 Jietiao brand in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.

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Synchrony Financial

FINANCIAL SERVICES · CREDIT SERVICES · USA

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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