WallStSmart

360 Finance Inc (QFIN)vsSynchrony Financial (SYF)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

360 Finance Inc generates 86% more annual revenue ($18.42B vs $9.89B). SYF leads profitability with a 36.4% profit margin vs 27.5%. QFIN trades at a lower P/E of 2.7x. SYF earns a higher WallStSmart Score of 77/100 (B+).

QFIN

Buy

62

out of 100

Grade: C+

Growth: 2.7Profit: 9.0Value: 6.7Quality: 5.3
Piotroski: 3/9

SYF

Strong Buy

77

out of 100

Grade: B+

Growth: 7.3Profit: 8.0Value: 6.3Quality: 4.8
Piotroski: 5/9Altman Z: 0.03

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

QFIN6 strengths · Avg: 9.3/10
P/E RatioValuation
2.7x10/10

Attractively priced relative to earnings

Price/BookValuation
0.5x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.0910/10

Conservative balance sheet, low leverage

Return on EquityProfitability
21.4%9/10

Every $100 of equity generates 21 in profit

Profit MarginProfitability
27.5%9/10

Keeps 28 of every $100 in revenue as profit

Operating MarginProfitability
27.5%8/10

Strong operational efficiency at 27.5%

SYF6 strengths · Avg: 9.2/10
P/E RatioValuation
7.6x10/10

Attractively priced relative to earnings

Profit MarginProfitability
36.4%10/10

Keeps 36 of every $100 in revenue as profit

Operating MarginProfitability
48.0%10/10

Strong operational efficiency at 48.0%

Return on EquityProfitability
21.9%9/10

Every $100 of equity generates 22 in profit

Price/BookValuation
1.6x8/10

Reasonable price relative to book value

EPS GrowthGrowth
20.1%8/10

Earnings expanding 20.1% YoY

Areas to Watch

QFIN4 concerns · Avg: 2.5/10
Market CapQuality
$1.87B3/10

Smaller company, higher risk/reward

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Revenue GrowthGrowth
-16.7%2/10

Revenue declined 16.7%

EPS GrowthGrowth
-43.3%2/10

Earnings declined 43.3%

SYF2 concerns · Avg: 3.0/10
PEG RatioValuation
2.134/10

Expensive relative to growth rate

Altman Z-ScoreHealth
0.032/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : QFIN

The strongest argument for QFIN centers on P/E Ratio, Price/Book, Debt/Equity. Profitability is solid with margins at 27.5% and operating margin at 27.5%.

Bull Case : SYF

The strongest argument for SYF centers on P/E Ratio, Profit Margin, Operating Margin. Profitability is solid with margins at 36.4% and operating margin at 48.0%.

Bear Case : QFIN

The primary concerns for QFIN are Market Cap, Piotroski F-Score, Revenue Growth.

Bear Case : SYF

The primary concerns for SYF are PEG Ratio, Altman Z-Score.

Key Dynamics to Monitor

QFIN profiles as a declining stock while SYF is a mature play — different risk/reward profiles.

SYF carries more volatility with a beta of 1.32 — expect wider price swings.

SYF is growing revenue faster at 6.1% — sustainability is the question.

Monitor CREDIT SERVICES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

SYF scores higher overall (77/100 vs 62/100), backed by strong 36.4% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

360 Finance Inc

FINANCIAL SERVICES · CREDIT SERVICES · China

360 DigiTech, Inc., operates a digital consumer finance platform under the 360 Jietiao brand in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.

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Synchrony Financial

FINANCIAL SERVICES · CREDIT SERVICES · USA

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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