Pearson PLC ADR (PSO)vsUSA TODAY Co., Inc. (TDAY)
PSO
Pearson PLC ADR
$15.56
+1.70%
COMMUNICATION SERVICES · Cap: $9.29B
TDAY
USA TODAY Co., Inc.
$8.17
+2.77%
COMMUNICATION SERVICES · Cap: $1.13B
Smart Verdict
WallStSmart Research — data-driven comparison
Pearson PLC ADR generates 57% more annual revenue ($3.58B vs $2.28B). PSO leads profitability with a 9.4% profit margin vs 1.3%. TDAY appears more attractively valued with a PEG of 0.94. TDAY earns a higher WallStSmart Score of 49/100 (D+).
PSO
Hold41
out of 100
Grade: D
TDAY
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-21.1%
Fair Value
$10.03
Current Price
$15.56
$5.53 premium
Margin of Safety
+54.7%
Fair Value
$13.40
Current Price
$8.17
$5.23 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 21 in profit
Reasonable price relative to book value
Every $100 of equity generates 20 in profit
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
3.2% revenue growth
Grey zone — moderate risk
Earnings declined 35.7%
0.0% earnings growth
Smaller company, higher risk/reward
1.3% margin — thin
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : PSO
The strongest argument for PSO centers on Return on Equity, Price/Book.
Bull Case : TDAY
The strongest argument for TDAY centers on Return on Equity, PEG Ratio. PEG of 0.94 suggests the stock is reasonably priced for its growth.
Bear Case : PSO
The primary concerns for PSO are PEG Ratio, Revenue Growth, Altman Z-Score.
Bear Case : TDAY
The primary concerns for TDAY are EPS Growth, Market Cap, Profit Margin. A P/E of 42.6x leaves little room for execution misses. Debt-to-equity of 7.98 is elevated, increasing financial risk.
Key Dynamics to Monitor
TDAY carries more volatility with a beta of 1.42 — expect wider price swings.
PSO is growing revenue faster at 3.2% — sustainability is the question.
PSO generates stronger free cash flow (461M), providing more financial flexibility.
Monitor PUBLISHING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
TDAY scores higher overall (49/100 vs 41/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Pearson PLC ADR
COMMUNICATION SERVICES · PUBLISHING · USA
Pearson plc provides educational materials and learning technologies. The company is headquartered in London, the United Kingdom.
Visit Website →USA TODAY Co., Inc.
COMMUNICATION SERVICES · PUBLISHING · USA
USA TODAY Co., Inc. is a media and digital marketing solutions company in the United States. The company is headquartered in New York, New York.
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