Pearson PLC ADR (PSO)vsUSA TODAY Co., Inc. (TDAY)
PSO
Pearson PLC ADR
$12.81
+0.55%
COMMUNICATION SERVICES · Cap: $7.90B
TDAY
USA TODAY Co., Inc.
$6.77
+1.04%
COMMUNICATION SERVICES · Cap: $985.63M
Smart Verdict
WallStSmart Research — data-driven comparison
Pearson PLC ADR generates 55% more annual revenue ($3.58B vs $2.30B). PSO leads profitability with a 9.4% profit margin vs 0.1%. PSO trades at a lower P/E of 18.7x. PSO earns a higher WallStSmart Score of 39/100 (F).
PSO
Hold39
out of 100
Grade: F
TDAY
Hold35
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-163.0%
Fair Value
$4.62
Current Price
$12.81
$8.19 premium
Margin of Safety
-8571.4%
Fair Value
$0.07
Current Price
$6.77
$6.70 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
No standout strengths identified
Areas to Watch
3.2% revenue growth
Grey zone — moderate risk
Expensive relative to growth rate
Earnings declined 35.7%
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 1.1% — below average capital efficiency
0.1% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : PSO
The strongest argument for PSO centers on Price/Book.
Bull Case : TDAY
TDAY has a balanced fundamental profile.
Bear Case : PSO
The primary concerns for PSO are Revenue Growth, Altman Z-Score, PEG Ratio.
Bear Case : TDAY
The primary concerns for TDAY are EPS Growth, Market Cap, Return on Equity. A P/E of 670.0x leaves little room for execution misses. Debt-to-equity of 5.96 is elevated, increasing financial risk.
Key Dynamics to Monitor
TDAY carries more volatility with a beta of 1.57 — expect wider price swings.
PSO is growing revenue faster at 3.2% — sustainability is the question.
PSO generates stronger free cash flow (461M), providing more financial flexibility.
Monitor PUBLISHING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PSO scores higher overall (39/100 vs 35/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Pearson PLC ADR
COMMUNICATION SERVICES · PUBLISHING · USA
Pearson plc provides educational materials and learning technologies. The company is headquartered in London, the United Kingdom.
Visit Website →USA TODAY Co., Inc.
COMMUNICATION SERVICES · PUBLISHING · USA
USA TODAY Co., Inc. is a media and digital marketing solutions company in the United States. The company is headquartered in New York, New York.
Compare with Other PUBLISHING Stocks
Want to dig deeper into these stocks?