Prologis Inc (PLD)vsThe Southern Company JR 2017B NT 77 (SOJC)
PLD
Prologis Inc
$125.26
-0.99%
REAL ESTATE · Cap: $122.24B
SOJC
The Southern Company JR 2017B NT 77
$18.16
-0.33%
REAL ESTATE · Cap: $21.79B
Smart Verdict
WallStSmart Research — data-driven comparison
PLD leads profitability with a 43.1% profit margin vs 0.0%. SOJC trades at a lower P/E of 21.7x. PLD earns a higher WallStSmart Score of 57/100 (C).
PLD
Buy57
out of 100
Grade: C
SOJC
Avoid21
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+50.6%
Fair Value
$256.12
Current Price
$125.26
$130.86 discount
Intrinsic value data unavailable for SOJC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 43 of every $100 in revenue as profit
Strong operational efficiency at 42.9%
Large-cap with strong market position
Reasonable price relative to book value
Generating 1.2B in free cash flow
No standout strengths identified
Areas to Watch
Moderate valuation
3.1% earnings growth
ROE of 7.9% — below average capital efficiency
Weak financial health signals
0.0% revenue growth
0.0% earnings growth
0.0% margin — thin
Operating margin of 0.0%
Comparative Analysis Report
WallStSmart ResearchBull Case : PLD
The strongest argument for PLD centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 43.1% and operating margin at 42.9%. Revenue growth of 10.2% demonstrates continued momentum.
Bull Case : SOJC
SOJC has a balanced fundamental profile.
Bear Case : PLD
The primary concerns for PLD are P/E Ratio, EPS Growth, Return on Equity.
Bear Case : SOJC
The primary concerns for SOJC are Revenue Growth, EPS Growth, Profit Margin. Debt-to-equity of 1.95 is elevated, increasing financial risk.
Key Dynamics to Monitor
PLD profiles as a mature stock while SOJC is a value play — different risk/reward profiles.
PLD is growing revenue faster at 10.2% — sustainability is the question.
PLD generates stronger free cash flow (1.2B), providing more financial flexibility.
Monitor REIT - INDUSTRIAL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PLD scores higher overall (57/100 vs 21/100), backed by strong 43.1% margins and 10.2% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Prologis Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
Prologis, Inc. is a real estate investment trust headquartered in San Francisco, California that invests in logistics facilities, with a focus on the consumption side of the global supply chain.
The Southern Company JR 2017B NT 77
REAL ESTATE · REIT - RESIDENTIAL · USA
The Southern Company is dedicated to the generation, transmission and distribution of electric power. The company is headquartered in Atlanta, Georgia.
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