The Coca-Cola Company (KO)vsThe J. M. Smucker Company (SJM)
KO
The Coca-Cola Company
$79.48
-2.05%
CONSUMER DEFENSIVE · Cap: $338.86B
SJM
The J. M. Smucker Company
$103.54
+2.39%
CONSUMER DEFENSIVE · Cap: $12.42B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 445% more annual revenue ($49.28B vs $9.05B). KO leads profitability with a 27.8% profit margin vs -1.5%. SJM appears more attractively valued with a PEG of 1.68. KO earns a higher WallStSmart Score of 65/100 (B-).
KO
Strong Buy65
out of 100
Grade: B-
SJM
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-29.0%
Fair Value
$61.61
Current Price
$79.48
$17.87 premium
Margin of Safety
+14.0%
Fair Value
$129.14
Current Price
$103.54
$25.60 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 41 in profit
Strong operational efficiency at 35.1%
Keeps 28 of every $100 in revenue as profit
Generating 1.8B in free cash flow
Reasonable price relative to book value
Areas to Watch
Trading at 10.2x book value
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
Elevated debt levels
ROE of -24.0% — below average capital efficiency
Earnings declined 2.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.8% and operating margin at 35.1%. Revenue growth of 12.1% demonstrates continued momentum.
Bull Case : SJM
The strongest argument for SJM centers on Price/Book.
Bear Case : KO
The primary concerns for KO are Price/Book, Debt/Equity, PEG Ratio.
Bear Case : SJM
The primary concerns for SJM are PEG Ratio, Debt/Equity, Return on Equity.
Key Dynamics to Monitor
KO profiles as a mature stock while SJM is a turnaround play — different risk/reward profiles.
KO carries more volatility with a beta of 0.36 — expect wider price swings.
KO is growing revenue faster at 12.1% — sustainability is the question.
KO generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KO scores higher overall (65/100 vs 48/100), backed by strong 27.8% margins and 12.1% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →The J. M. Smucker Company
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The J. M. Smucker Company, also known as Smucker and Smucker's, is an American manufacturer of jam, peanut butter, jelly, fruit syrups, beverages, shortening, ice cream toppings, and other products in North America. Smucker's headquarters are located in Orrville, Ohio.
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