The Coca-Cola Company (KO)vsNu Skin Enterprises Inc (NUS)
KO
The Coca-Cola Company
$89.06
-1.13%
CONSUMER DEFENSIVE · Cap: $374.24B
NUS
Nu Skin Enterprises Inc
$4.79
-1.03%
CONSUMER DEFENSIVE · Cap: $230.73M
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 3545% more annual revenue ($50.13B vs $1.38B). KO leads profitability with a 28.6% profit margin vs -15.7%. NUS appears more attractively valued with a PEG of 0.78. KO earns a higher WallStSmart Score of 63/100 (C+).
KO
Buy63
out of 100
Grade: C+
NUS
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-44.7%
Fair Value
$62.95
Current Price
$89.06
$26.11 premium
Margin of Safety
+53.3%
Fair Value
$21.79
Current Price
$4.79
$17.00 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
Moderate valuation
Trading at 10.6x book value
Elevated debt levels
Expensive relative to growth rate
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
Revenue declined 17.1%
Earnings declined 98.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bull Case : NUS
The strongest argument for NUS centers on Price/Book, Altman Z-Score, PEG Ratio. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Bear Case : NUS
The primary concerns for NUS are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
KO profiles as a mature stock while NUS is a turnaround play — different risk/reward profiles.
NUS carries more volatility with a beta of 0.97 — expect wider price swings.
KO is growing revenue faster at 6.7% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 47/100), backed by strong 28.6% margins. NUS offers better value entry with a 53.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →Nu Skin Enterprises Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Nu Skin Enterprises, Inc. develops and distributes wellness and personal care products globally. The company is headquartered in Provo, Utah.
Visit Website →Compare with Other BEVERAGES - NON-ALCOHOLIC Stocks
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