The Coca-Cola Company (KO)vsMcCormick & Company Incorporated (MKC-V)
KO
The Coca-Cola Company
$88.84
+2.12%
CONSUMER DEFENSIVE · Cap: $374.24B
MKC-V
McCormick & Company Incorporated
$55.46
+2.14%
CONSUMER DEFENSIVE · Cap: $14.03B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 579% more annual revenue ($50.13B vs $7.39B). KO leads profitability with a 28.6% profit margin vs 21.9%. MKC-V appears more attractively valued with a PEG of 2.05. KO earns a higher WallStSmart Score of 63/100 (C+).
KO
Buy63
out of 100
Grade: C+
MKC-V
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-38.3%
Fair Value
$62.90
Current Price
$88.84
$25.94 premium
Margin of Safety
+75.6%
Fair Value
$294.76
Current Price
$55.46
$239.30 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Attractively priced relative to earnings
Every $100 of equity generates 23 in profit
Keeps 22 of every $100 in revenue as profit
Reasonable price relative to book value
16.7% revenue growth
Areas to Watch
Moderate valuation
Trading at 10.6x book value
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
Distress zone — elevated risk
Earnings declined 14.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bull Case : MKC-V
The strongest argument for MKC-V centers on P/E Ratio, Return on Equity, Profit Margin. Profitability is solid with margins at 21.9% and operating margin at 17.4%. Revenue growth of 16.7% demonstrates continued momentum.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Bear Case : MKC-V
The primary concerns for MKC-V are PEG Ratio, Altman Z-Score, EPS Growth.
Key Dynamics to Monitor
KO profiles as a mature stock while MKC-V is a growth play — different risk/reward profiles.
MKC-V carries more volatility with a beta of 0.63 — expect wider price swings.
MKC-V is growing revenue faster at 16.7% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 61/100), backed by strong 28.6% margins. MKC-V offers better value entry with a 75.6% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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