WallStSmart

Kirby Corporation (KEX)vsRubico Inc. Common Stock (RUBI)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Kirby Corporation generates 14450% more annual revenue ($3.42B vs $23.52M). RUBI leads profitability with a 11.2% profit margin vs 10.5%. KEX earns a higher WallStSmart Score of 57/100 (C).

KEX

Buy

57

out of 100

Grade: C

Growth: 6.0Profit: 6.0Value: 4.0Quality: 5.3
Piotroski: 5/9Altman Z: 2.45

RUBI

Hold

50

out of 100

Grade: D+

Growth: 2.7Profit: 6.0Value: 5.0Quality: 3.5
Piotroski: 3/9Altman Z: 1.02
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

KEXOvervalued (-10.9%)

Margin of Safety

-10.9%

Fair Value

$110.27

Current Price

$141.05

$30.78 premium

UndervaluedFair: $110.27Overvalued

Intrinsic value data unavailable for RUBI.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

KEX1 strengths · Avg: 8.0/10
Price/BookValuation
2.2x8/10

Reasonable price relative to book value

RUBI2 strengths · Avg: 10.0/10
Price/BookValuation
0.0x10/10

Reasonable price relative to book value

Operating MarginProfitability
49.0%10/10

Strong operational efficiency at 49.0%

Areas to Watch

KEX1 concerns · Avg: 2.0/10
PEG RatioValuation
2.632/10

Expensive relative to growth rate

RUBI4 concerns · Avg: 3.3/10
EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$1.53M3/10

Smaller company, higher risk/reward

Debt/EquityHealth
1.803/10

Elevated debt levels

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : KEX

The strongest argument for KEX centers on Price/Book.

Bull Case : RUBI

The strongest argument for RUBI centers on Price/Book, Operating Margin.

Bear Case : KEX

The primary concerns for KEX are PEG Ratio.

Bear Case : RUBI

The primary concerns for RUBI are EPS Growth, Market Cap, Debt/Equity. Debt-to-equity of 1.80 is elevated, increasing financial risk.

Key Dynamics to Monitor

KEX profiles as a value stock while RUBI is a declining play — different risk/reward profiles.

KEX is growing revenue faster at 7.4% — sustainability is the question.

KEX generates stronger free cash flow (49M), providing more financial flexibility.

Monitor MARINE SHIPPING industry trends, competitive dynamics, and regulatory changes.

Bottom Line

KEX scores higher overall (57/100 vs 50/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Kirby Corporation

INDUSTRIALS · MARINE SHIPPING · USA

Kirby Corporation operates domestic tank barges in the United States. The company is headquartered in Houston, Texas.

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Rubico Inc. Common Stock

INDUSTRIALS · MARINE SHIPPING · USA

Rubicon Project, Inc. provides technology solutions to automate the buying and selling of digital advertising inventory for buyers and sellers in the United States and internationally. The company is headquartered in Los Angeles, California.

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