Kirby Corporation (KEX)vsRubico Inc. Common Stock (RUBI)
KEX
Kirby Corporation
$141.05
-1.18%
INDUSTRIALS · Cap: $7.67B
RUBI
Rubico Inc. Common Stock
$0.54
-9.98%
INDUSTRIALS · Cap: $1.53M
Smart Verdict
WallStSmart Research — data-driven comparison
Kirby Corporation generates 14450% more annual revenue ($3.42B vs $23.52M). RUBI leads profitability with a 11.2% profit margin vs 10.5%. KEX earns a higher WallStSmart Score of 57/100 (C).
KEX
Buy57
out of 100
Grade: C
RUBI
Hold50
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-10.9%
Fair Value
$110.27
Current Price
$141.05
$30.78 premium
Intrinsic value data unavailable for RUBI.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Reasonable price relative to book value
Strong operational efficiency at 49.0%
Areas to Watch
Expensive relative to growth rate
0.0% earnings growth
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : KEX
The strongest argument for KEX centers on Price/Book.
Bull Case : RUBI
The strongest argument for RUBI centers on Price/Book, Operating Margin.
Bear Case : KEX
The primary concerns for KEX are PEG Ratio.
Bear Case : RUBI
The primary concerns for RUBI are EPS Growth, Market Cap, Debt/Equity. Debt-to-equity of 1.80 is elevated, increasing financial risk.
Key Dynamics to Monitor
KEX profiles as a value stock while RUBI is a declining play — different risk/reward profiles.
KEX is growing revenue faster at 7.4% — sustainability is the question.
KEX generates stronger free cash flow (49M), providing more financial flexibility.
Monitor MARINE SHIPPING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KEX scores higher overall (57/100 vs 50/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kirby Corporation
INDUSTRIALS · MARINE SHIPPING · USA
Kirby Corporation operates domestic tank barges in the United States. The company is headquartered in Houston, Texas.
Visit Website →Rubico Inc. Common Stock
INDUSTRIALS · MARINE SHIPPING · USA
Rubicon Project, Inc. provides technology solutions to automate the buying and selling of digital advertising inventory for buyers and sellers in the United States and internationally. The company is headquartered in Los Angeles, California.
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