Kirby Corporation (KEX)vsRubico Inc. Common Stock (RUBI)
KEX
Kirby Corporation
$139.42
+0.60%
INDUSTRIALS · Cap: $7.29B
RUBI
Rubico Inc. Common Stock
$1.51
-9.04%
INDUSTRIALS · Cap: $3.27M
Smart Verdict
WallStSmart Research — data-driven comparison
Kirby Corporation generates 16339% more annual revenue ($3.49B vs $21.23M). KEX leads profitability with a 10.2% profit margin vs -11.4%. KEX earns a higher WallStSmart Score of 53/100 (C-).
KEX
Buy53
out of 100
Grade: C-
RUBI
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-7.2%
Fair Value
$114.07
Current Price
$139.42
$25.35 premium
Intrinsic value data unavailable for RUBI.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Reasonable price relative to book value
Areas to Watch
0.0% earnings growth
Expensive relative to growth rate
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -126.2% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : KEX
The strongest argument for KEX centers on Price/Book.
Bull Case : RUBI
The strongest argument for RUBI centers on Price/Book.
Bear Case : KEX
The primary concerns for KEX are EPS Growth, PEG Ratio.
Bear Case : RUBI
The primary concerns for RUBI are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
KEX profiles as a value stock while RUBI is a turnaround play — different risk/reward profiles.
KEX is growing revenue faster at 7.8% — sustainability is the question.
RUBI generates stronger free cash flow (11M), providing more financial flexibility.
Monitor MARINE SHIPPING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KEX scores higher overall (53/100 vs 33/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kirby Corporation
INDUSTRIALS · MARINE SHIPPING · USA
Kirby Corporation operates domestic tank barges in the United States. The company is headquartered in Houston, Texas.
Visit Website →Rubico Inc. Common Stock
INDUSTRIALS · MARINE SHIPPING · USA
Rubicon Project, Inc. provides technology solutions to automate the buying and selling of digital advertising inventory for buyers and sellers in the United States and internationally. The company is headquartered in Los Angeles, California.
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