Jones Lang LaSalle Incorporated (JLL)vsReal Brokerage Inc (REAX)
JLL
Jones Lang LaSalle Incorporated
$295.71
-1.11%
REAL ESTATE · Cap: $13.92B
REAX
Real Brokerage Inc
$1.68
+3.70%
REAL ESTATE · Cap: $360.55M
Smart Verdict
WallStSmart Research — data-driven comparison
Jones Lang LaSalle Incorporated generates 1186% more annual revenue ($26.76B vs $2.08B). JLL leads profitability with a 3.4% profit margin vs -0.3%. JLL earns a higher WallStSmart Score of 71/100 (B).
JLL
Strong Buy71
out of 100
Grade: B
REAX
Hold35
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+46.3%
Fair Value
$564.71
Current Price
$295.71
$269.00 discount
Intrinsic value data unavailable for REAX.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 192.1% YoY
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Revenue surging 31.5% year-over-year
Safe zone — low bankruptcy risk
Areas to Watch
3.4% margin — thin
Operating margin of 3.3%
Negative free cash flow — burning cash
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -10.0% — below average capital efficiency
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : JLL
The strongest argument for JLL centers on EPS Growth, Altman Z-Score, PEG Ratio. Revenue growth of 11.1% demonstrates continued momentum. PEG of 0.95 suggests the stock is reasonably priced for its growth.
Bull Case : REAX
The strongest argument for REAX centers on Revenue Growth, Altman Z-Score. Revenue growth of 31.5% demonstrates continued momentum.
Bear Case : JLL
The primary concerns for JLL are Profit Margin, Operating Margin, Free Cash Flow. Thin 3.4% margins leave little buffer for downturns.
Bear Case : REAX
The primary concerns for REAX are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
JLL profiles as a value stock while REAX is a hypergrowth play — different risk/reward profiles.
JLL carries more volatility with a beta of 1.29 — expect wider price swings.
REAX is growing revenue faster at 31.5% — sustainability is the question.
REAX generates stronger free cash flow (23M), providing more financial flexibility.
Bottom Line
JLL scores higher overall (71/100 vs 35/100) and 11.1% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Jones Lang LaSalle Incorporated
REAL ESTATE · REAL ESTATE SERVICES · USA
Jones Lang LaSalle Incorporated, a professional services company, provides real estate and investment management services in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Chicago, Illinois.
Real Brokerage Inc
REAL ESTATE · REAL ESTATE SERVICES · USA
Real Brokerage Inc. is a technology-driven residential real estate brokerage company. The company is headquartered in Toronto, Canada.
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