Harte Hanks Inc (HHS)vsLockheed Martin Corporation (LMT)
HHS
Harte Hanks Inc
$2.77
+0.69%
INDUSTRIALS · Cap: $20.54M
LMT
Lockheed Martin Corporation
$517.97
+1.60%
INDUSTRIALS · Cap: $119.43B
Smart Verdict
WallStSmart Research — data-driven comparison
Lockheed Martin Corporation generates 46968% more annual revenue ($75.11B vs $159.57M). LMT leads profitability with a 6.4% profit margin vs -0.5%. LMT appears more attractively valued with a PEG of 1.08. LMT earns a higher WallStSmart Score of 55/100 (C-).
HHS
Hold37
out of 100
Grade: F
LMT
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+70.7%
Fair Value
$9.81
Current Price
$2.77
$7.04 discount
Margin of Safety
-37.4%
Fair Value
$457.50
Current Price
$517.97
$60.47 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Every $100 of equity generates 68 in profit
Large-cap with strong market position
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
ROE of -3.8% — below average capital efficiency
Revenue declined 15.4%
Moderate valuation
Trading at 15.9x book value
0.3% revenue growth
6.4% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : HHS
The strongest argument for HHS centers on Price/Book, Altman Z-Score. PEG of 1.19 suggests the stock is reasonably priced for its growth.
Bull Case : LMT
The strongest argument for LMT centers on Return on Equity, Market Cap. PEG of 1.08 suggests the stock is reasonably priced for its growth.
Bear Case : HHS
The primary concerns for HHS are Market Cap, Debt/Equity, Return on Equity.
Bear Case : LMT
The primary concerns for LMT are P/E Ratio, Price/Book, Revenue Growth. Debt-to-equity of 3.23 is elevated, increasing financial risk.
Key Dynamics to Monitor
HHS profiles as a turnaround stock while LMT is a value play — different risk/reward profiles.
LMT carries more volatility with a beta of 0.24 — expect wider price swings.
LMT is growing revenue faster at 0.3% — sustainability is the question.
HHS generates stronger free cash flow (-686,000), providing more financial flexibility.
Bottom Line
LMT scores higher overall (55/100 vs 37/100). HHS offers better value entry with a 70.7% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Harte Hanks Inc
INDUSTRIALS · CONGLOMERATES · USA
Harte Hanks, Inc. is a customer experience company in the United States and internationally. The company is headquartered in Chelmsford, Massachusetts.
Visit Website →Lockheed Martin Corporation
INDUSTRIALS · AEROSPACE & DEFENSE · USA
Lockheed Martin Corporation is an American aerospace, defense, information security, and technology company with worldwide interests. It is headquartered in North Bethesda, Maryland, in the Washington, D.C., area.
Visit Website →Compare with Other CONGLOMERATES Stocks
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