WallStSmart

Alphabet Inc Class C (GOOG)vsYelp Inc (YELP)

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Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 30169% more annual revenue ($445.87B vs $1.47B). GOOG leads profitability with a 54.8% profit margin vs 8.6%. YELP appears more attractively valued with a PEG of 0.40. GOOG earns a higher WallStSmart Score of 75/100 (B).

GOOG

Strong Buy

75

out of 100

Grade: B

Growth: 8.7Profit: 9.5Value: 7.3Quality: 8.5
Piotroski: 4/9Altman Z: 3.92

YELP

Buy

61

out of 100

Grade: C+

Growth: 4.0Profit: 7.0Value: 10.0Quality: 7.5
Piotroski: 4/9Altman Z: 2.50
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

GOOGUndervalued (+29.4%)

Margin of Safety

+29.4%

Fair Value

$474.89

Current Price

$335.45

$139.44 discount

UndervaluedFair: $474.89Overvalued
YELPUndervalued (+79.3%)

Margin of Safety

+79.3%

Fair Value

$112.25

Current Price

$21.28

$90.97 discount

UndervaluedFair: $112.25Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.10T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
38.1%10/10

Every $100 of equity generates 38 in profit

Profit MarginProfitability
54.8%10/10

Keeps 55 of every $100 in revenue as profit

Operating MarginProfitability
34.0%10/10

Strong operational efficiency at 34.0%

EPS GrowthGrowth
294.0%10/10

Earnings expanding 294.0% YoY

Altman Z-ScoreHealth
3.9210/10

Safe zone — low bankruptcy risk

YELP5 strengths · Avg: 9.2/10
PEG RatioValuation
0.4010/10

Growing faster than its price suggests

P/E RatioValuation
10.1x10/10

Attractively priced relative to earnings

Return on EquityProfitability
20.4%9/10

Every $100 of equity generates 20 in profit

Debt/EquityHealth
0.199/10

Conservative balance sheet, low leverage

Price/BookValuation
1.9x8/10

Reasonable price relative to book value

Areas to Watch

GOOG1 concerns · Avg: 2.0/10
Free Cash FlowQuality
$-5.86B2/10

Negative free cash flow — burning cash

YELP3 concerns · Avg: 3.0/10
Revenue GrowthGrowth
1.4%4/10

1.4% revenue growth

Market CapQuality
$1.11B3/10

Smaller company, higher risk/reward

EPS GrowthGrowth
-14.9%2/10

Earnings declined 14.9%

Comparative Analysis Report

WallStSmart Research

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 54.8% and operating margin at 34.0%. Revenue growth of 24.2% demonstrates continued momentum.

Bull Case : YELP

The strongest argument for YELP centers on PEG Ratio, P/E Ratio, Return on Equity. PEG of 0.40 suggests the stock is reasonably priced for its growth.

Bear Case : GOOG

The primary concerns for GOOG are Free Cash Flow.

Bear Case : YELP

The primary concerns for YELP are Revenue Growth, Market Cap, EPS Growth.

Key Dynamics to Monitor

GOOG profiles as a growth stock while YELP is a value play — different risk/reward profiles.

GOOG carries more volatility with a beta of 1.23 — expect wider price swings.

GOOG is growing revenue faster at 24.2% — sustainability is the question.

YELP generates stronger free cash flow (61M), providing more financial flexibility.

Bottom Line

GOOG scores higher overall (75/100 vs 61/100), backed by strong 54.8% margins and 24.2% revenue growth. YELP offers better value entry with a 79.3% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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Yelp Inc

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. The company is headquartered in San Francisco, California.

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