Alphabet Inc Class C (GOOG)vsUrban One (UONE)
GOOG
Alphabet Inc Class C
$365.76
+2.50%
COMMUNICATION SERVICES · Cap: $4.34T
UONE
Urban One
$6.27
-6.28%
COMMUNICATION SERVICES · Cap: $26.74M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 117330% more annual revenue ($422.50B vs $359.79M). GOOG leads profitability with a 37.9% profit margin vs -38.4%. UONE appears more attractively valued with a PEG of 1.08. GOOG earns a higher WallStSmart Score of 75/100 (B).
GOOG
Strong Buy75
out of 100
Grade: B
UONE
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+0.9%
Fair Value
$369.04
Current Price
$365.76
$3.28 discount
Intrinsic value data unavailable for UONE.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 33 in profit
Keeps 38 of every $100 in revenue as profit
Strong operational efficiency at 36.1%
Earnings expanding 82.0% YoY
Generating 10.1B in free cash flow
Reasonable price relative to book value
Earnings expanding 363.3% YoY
Areas to Watch
Moderate valuation
Trading at 9.3x book value
Smaller company, higher risk/reward
ROE of -142.5% — below average capital efficiency
Revenue declined 15.8%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.
Bull Case : UONE
The strongest argument for UONE centers on Price/Book, EPS Growth. PEG of 1.08 suggests the stock is reasonably priced for its growth.
Bear Case : GOOG
The primary concerns for GOOG are P/E Ratio, Price/Book.
Bear Case : UONE
The primary concerns for UONE are Market Cap, Return on Equity, Revenue Growth. Debt-to-equity of 2.28 is elevated, increasing financial risk.
Key Dynamics to Monitor
GOOG profiles as a growth stock while UONE is a turnaround play — different risk/reward profiles.
GOOG carries more volatility with a beta of 1.27 — expect wider price swings.
GOOG is growing revenue faster at 21.8% — sustainability is the question.
GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (75/100 vs 47/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Urban One
COMMUNICATION SERVICES · BROADCASTING · USA
Urban One, Inc., is an urban-oriented multimedia company in the United States. The company is headquartered in Silver Spring, Maryland.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
Want to dig deeper into these stocks?