Equity Residential (EQR)vsThe Southern Company JR 2017B NT 77 (SOJC)
EQR
Equity Residential
$63.66
-3.50%
REAL ESTATE · Cap: $25.50B
SOJC
The Southern Company JR 2017B NT 77
$19.10
+0.47%
REAL ESTATE · Cap: $21.79B
Smart Verdict
WallStSmart Research — data-driven comparison
EQR leads profitability with a 28.0% profit margin vs 0.0%. SOJC trades at a lower P/E of 23.2x. EQR earns a higher WallStSmart Score of 49/100 (D+).
EQR
Hold49
out of 100
Grade: D+
SOJC
Avoid21
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-8.6%
Fair Value
$59.55
Current Price
$63.66
$4.11 premium
Intrinsic value data unavailable for SOJC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 28 of every $100 in revenue as profit
Reasonable price relative to book value
Strong operational efficiency at 27.9%
No standout strengths identified
Areas to Watch
Moderate valuation
2.1% revenue growth
Expensive relative to growth rate
Earnings declined 39.9%
0.0% revenue growth
0.0% earnings growth
0.0% margin — thin
Operating margin of 0.0%
Comparative Analysis Report
WallStSmart ResearchBull Case : EQR
The strongest argument for EQR centers on Profit Margin, Price/Book, Operating Margin. Profitability is solid with margins at 28.0% and operating margin at 27.9%.
Bull Case : SOJC
SOJC has a balanced fundamental profile.
Bear Case : EQR
The primary concerns for EQR are P/E Ratio, Revenue Growth, PEG Ratio.
Bear Case : SOJC
The primary concerns for SOJC are Revenue Growth, EPS Growth, Profit Margin. Debt-to-equity of 1.95 is elevated, increasing financial risk.
Key Dynamics to Monitor
EQR is growing revenue faster at 2.1% — sustainability is the question.
EQR generates stronger free cash flow (184M), providing more financial flexibility.
Monitor REIT - RESIDENTIAL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
EQR scores higher overall (49/100 vs 21/100), backed by strong 28.0% margins. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Equity Residential
REAL ESTATE · REIT - RESIDENTIAL · USA
Equity Residential is a publicly traded real estate investment trust that invests in apartments.
The Southern Company JR 2017B NT 77
REAL ESTATE · REIT - RESIDENTIAL · USA
The Southern Company is dedicated to the generation, transmission and distribution of electric power. The company is headquartered in Atlanta, Georgia.
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