Electro-Sensors Inc (ELSE)vsGoPro Inc (GPRO)
ELSE
Electro-Sensors Inc
$7.63
-0.13%
TECHNOLOGY · Cap: $26.92M
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 6324% more annual revenue ($651.54M vs $10.14M). ELSE leads profitability with a 3.0% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. GPRO earns a higher WallStSmart Score of 39/100 (F).
ELSE
Avoid32
out of 100
Grade: F
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+41.3%
Fair Value
$7.23
Current Price
$7.63
$0.40 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
Smaller company, higher risk/reward
ROE of 2.1% — below average capital efficiency
3.0% margin — thin
Expensive relative to growth rate
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : ELSE
The strongest argument for ELSE centers on Price/Book. Revenue growth of 14.8% demonstrates continued momentum.
Bull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : ELSE
The primary concerns for ELSE are Market Cap, Return on Equity, Profit Margin. A P/E of 84.7x leaves little room for execution misses. Thin 3.0% margins leave little buffer for downturns.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
ELSE profiles as a value stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
ELSE is growing revenue faster at 14.8% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (39/100 vs 32/100). ELSE offers better value entry with a 41.3% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Electro-Sensors Inc
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Electro-Sensors, Inc. is dedicated to the manufacture and sale of industrial production monitoring and process control systems. The company is headquartered in Minnetonka, Minnesota.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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