eBay Inc (EBAY)vsUlta Beauty Inc (ULTA)
EBAY
eBay Inc
$118.62
-1.91%
CONSUMER CYCLICAL · Cap: $52.52B
ULTA
Ulta Beauty Inc
$634.89
-0.42%
CONSUMER CYCLICAL · Cap: $26.48B
Smart Verdict
WallStSmart Research — data-driven comparison
Ulta Beauty Inc generates 8% more annual revenue ($12.96B vs $12.01B). EBAY leads profitability with a 18.6% profit margin vs 9.3%. EBAY appears more attractively valued with a PEG of 1.64. EBAY earns a higher WallStSmart Score of 70/100 (B-).
EBAY
Strong Buy70
out of 100
Grade: B-
ULTA
Buy58
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-26.5%
Fair Value
$95.82
Current Price
$118.62
$22.80 premium
Margin of Safety
-21.1%
Fair Value
$564.10
Current Price
$634.89
$70.79 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 48 in profit
Earnings expanding 55.0% YoY
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 21.6%
Every $100 of equity generates 46 in profit
Safe zone — low bankruptcy risk
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 11.3x book value
Elevated debt levels
Expensive relative to growth rate
Trading at 10.3x book value
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : EBAY
The strongest argument for EBAY centers on Return on Equity, EPS Growth, Altman Z-Score. Profitability is solid with margins at 18.6% and operating margin at 21.6%. Revenue growth of 14.8% demonstrates continued momentum.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score.
Bear Case : EBAY
The primary concerns for EBAY are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 1.53 is elevated, increasing financial risk.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Price/Book, Piotroski F-Score.
Key Dynamics to Monitor
EBAY profiles as a mature stock while ULTA is a value play — different risk/reward profiles.
EBAY carries more volatility with a beta of 1.32 — expect wider price swings.
EBAY is growing revenue faster at 14.8% — sustainability is the question.
EBAY generates stronger free cash flow (300M), providing more financial flexibility.
Bottom Line
EBAY scores higher overall (70/100 vs 58/100), backed by strong 18.6% margins and 14.8% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
eBay Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website.
Visit Website →Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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