WallStSmart

Viant Technology Inc (DSP)vsServiceNow Inc (NOW)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

ServiceNow Inc generates 3755% more annual revenue ($13.96B vs $362.10M). NOW leads profitability with a 12.6% profit margin vs 2.5%. NOW appears more attractively valued with a PEG of 0.89. NOW earns a higher WallStSmart Score of 59/100 (C).

DSP

Buy

55

out of 100

Grade: C

Growth: 9.3Profit: 4.0Value: 7.3Quality: 8.0
Piotroski: 5/9Altman Z: 2.01

NOW

Buy

59

out of 100

Grade: C

Growth: 7.3Profit: 6.0Value: 6.7Quality: 4.0
Piotroski: 1/9Altman Z: 1.65
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DSPUndervalued (+33.0%)

Margin of Safety

+33.0%

Fair Value

$14.66

Current Price

$11.42

$3.24 discount

UndervaluedFair: $14.66Overvalued
NOWUndervalued (+80.8%)

Margin of Safety

+80.8%

Fair Value

$602.92

Current Price

$115.76

$487.16 discount

UndervaluedFair: $602.92Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DSP5 strengths · Avg: 8.6/10
EPS GrowthGrowth
255.1%10/10

Earnings expanding 255.1% YoY

Debt/EquityHealth
0.279/10

Conservative balance sheet, low leverage

PEG RatioValuation
0.908/10

Growing faster than its price suggests

Price/BookValuation
2.4x8/10

Reasonable price relative to book value

Revenue GrowthGrowth
25.3%8/10

Revenue surging 25.3% year-over-year

NOW3 strengths · Avg: 8.3/10
Market CapQuality
$98.45B9/10

Large-cap with strong market position

PEG RatioValuation
0.898/10

Growing faster than its price suggests

Revenue GrowthGrowth
22.1%8/10

Revenue surging 22.1% year-over-year

Areas to Watch

DSP4 concerns · Avg: 3.0/10
P/E RatioValuation
33.0x4/10

Premium valuation, high expectations priced in

Market CapQuality
$864.86M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
2.5%3/10

2.5% margin — thin

Free Cash FlowQuality
$-1.00M2/10

Negative free cash flow — burning cash

NOW4 concerns · Avg: 3.8/10
Price/BookValuation
10.2x4/10

Trading at 10.2x book value

EPS GrowthGrowth
2.3%4/10

2.3% earnings growth

Altman Z-ScoreHealth
1.654/10

Distress zone — elevated risk

Piotroski F-ScoreQuality
1/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : DSP

The strongest argument for DSP centers on EPS Growth, Debt/Equity, PEG Ratio. Revenue growth of 25.3% demonstrates continued momentum. PEG of 0.90 suggests the stock is reasonably priced for its growth.

Bull Case : NOW

The strongest argument for NOW centers on Market Cap, PEG Ratio, Revenue Growth. Revenue growth of 22.1% demonstrates continued momentum. PEG of 0.89 suggests the stock is reasonably priced for its growth.

Bear Case : DSP

The primary concerns for DSP are P/E Ratio, Market Cap, Profit Margin. Thin 2.5% margins leave little buffer for downturns.

Bear Case : NOW

The primary concerns for NOW are Price/Book, EPS Growth, Altman Z-Score. A P/E of 60.4x leaves little room for execution misses.

Key Dynamics to Monitor

DSP carries more volatility with a beta of 1.04 — expect wider price swings.

DSP is growing revenue faster at 25.3% — sustainability is the question.

NOW generates stronger free cash flow (473M), providing more financial flexibility.

Monitor SOFTWARE - APPLICATION industry trends, competitive dynamics, and regulatory changes.

Bottom Line

NOW scores higher overall (59/100 vs 55/100) and 22.1% revenue growth. DSP offers better value entry with a 33.0% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Viant Technology Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Viant Technology Inc. is an adware company. The company is headquartered in Irvine, California.

ServiceNow Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

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