WallStSmart

Viant Technology Inc (DSP)vsServiceNow Inc (NOW)

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Smart Verdict

WallStSmart Research — data-driven comparison

ServiceNow Inc generates 3692% more annual revenue ($14.73B vs $388.50M). NOW leads profitability with a 11.3% profit margin vs 2.2%. DSP appears more attractively valued with a PEG of 0.96. DSP earns a higher WallStSmart Score of 60/100 (C).

DSP

Buy

60

out of 100

Grade: C

Growth: 10.0Profit: 3.5Value: 7.3Quality: 8.0
Piotroski: 4/9Altman Z: 2.02

NOW

Hold

49

out of 100

Grade: D+

Growth: 6.7Profit: 5.5Value: 6.7Quality: 4.0
Piotroski: 1/9Altman Z: 1.65
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DSPUndervalued (+36.2%)

Margin of Safety

+36.2%

Fair Value

$15.41

Current Price

$12.19

$3.22 discount

UndervaluedFair: $15.41Overvalued
NOWUndervalued (+77.9%)

Margin of Safety

+77.9%

Fair Value

$624.48

Current Price

$137.78

$486.70 discount

UndervaluedFair: $624.48Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DSP5 strengths · Avg: 9.0/10
Revenue GrowthGrowth
33.9%10/10

Revenue surging 33.9% year-over-year

EPS GrowthGrowth
255.1%10/10

Earnings expanding 255.1% YoY

Debt/EquityHealth
0.209/10

Conservative balance sheet, low leverage

PEG RatioValuation
0.968/10

Growing faster than its price suggests

Price/BookValuation
2.3x8/10

Reasonable price relative to book value

NOW3 strengths · Avg: 8.3/10
Market CapQuality
$145.55B9/10

Large-cap with strong market position

PEG RatioValuation
0.998/10

Growing faster than its price suggests

Revenue GrowthGrowth
24.0%8/10

Revenue surging 24.0% year-over-year

Areas to Watch

DSP4 concerns · Avg: 3.3/10
P/E RatioValuation
34.9x4/10

Premium valuation, high expectations priced in

Market CapQuality
$838.42M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
7.7%3/10

ROE of 7.7% — below average capital efficiency

Profit MarginProfitability
2.2%3/10

2.2% margin — thin

NOW4 concerns · Avg: 3.5/10
Price/BookValuation
11.4x4/10

Trading at 11.4x book value

Altman Z-ScoreHealth
1.654/10

Distress zone — elevated risk

Operating MarginProfitability
4.1%3/10

Operating margin of 4.1%

Piotroski F-ScoreQuality
1/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : DSP

The strongest argument for DSP centers on Revenue Growth, EPS Growth, Debt/Equity. Revenue growth of 33.9% demonstrates continued momentum. PEG of 0.96 suggests the stock is reasonably priced for its growth.

Bull Case : NOW

The strongest argument for NOW centers on Market Cap, PEG Ratio, Revenue Growth. Revenue growth of 24.0% demonstrates continued momentum. PEG of 0.99 suggests the stock is reasonably priced for its growth.

Bear Case : DSP

The primary concerns for DSP are P/E Ratio, Market Cap, Return on Equity. Thin 2.2% margins leave little buffer for downturns.

Bear Case : NOW

The primary concerns for NOW are Price/Book, Altman Z-Score, Operating Margin. A P/E of 88.5x leaves little room for execution misses.

Key Dynamics to Monitor

DSP profiles as a hypergrowth stock while NOW is a growth play — different risk/reward profiles.

DSP carries more volatility with a beta of 1.13 — expect wider price swings.

DSP is growing revenue faster at 33.9% — sustainability is the question.

NOW generates stronger free cash flow (473M), providing more financial flexibility.

Bottom Line

DSP scores higher overall (60/100 vs 49/100) and 33.9% revenue growth. NOW offers better value entry with a 77.9% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Viant Technology Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Viant Technology Inc. is an adware company. The company is headquartered in Irvine, California.

ServiceNow Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

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