Digimarc Corporation (DMRC)vsServiceNow Inc (NOW)
DMRC
Digimarc Corporation
$13.63
-5.54%
TECHNOLOGY · Cap: $303.16M
NOW
ServiceNow Inc
$112.45
-0.90%
TECHNOLOGY · Cap: $131.65B
Smart Verdict
WallStSmart Research — data-driven comparison
ServiceNow Inc generates 43357% more annual revenue ($13.96B vs $32.12M). NOW leads profitability with a 12.6% profit margin vs -85.8%. DMRC appears more attractively valued with a PEG of 0.52. NOW earns a higher WallStSmart Score of 54/100 (C-).
DMRC
Avoid27
out of 100
Grade: F
NOW
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+77.4%
Fair Value
$22.92
Current Price
$13.63
$9.29 discount
Margin of Safety
+82.6%
Fair Value
$613.35
Current Price
$112.45
$500.90 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Large-cap with strong market position
Conservative balance sheet, low leverage
Revenue surging 22.1% year-over-year
Generating 1.5B in free cash flow
Areas to Watch
Trading at 8.9x book value
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
Trading at 9.9x book value
2.3% earnings growth
Distress zone — elevated risk
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DMRC
The strongest argument for DMRC centers on Debt/Equity, PEG Ratio. PEG of 0.52 suggests the stock is reasonably priced for its growth.
Bull Case : NOW
The strongest argument for NOW centers on Market Cap, Debt/Equity, Revenue Growth. Revenue growth of 22.1% demonstrates continued momentum. PEG of 1.32 suggests the stock is reasonably priced for its growth.
Bear Case : DMRC
The primary concerns for DMRC are Price/Book, EPS Growth, Market Cap.
Bear Case : NOW
The primary concerns for NOW are Price/Book, EPS Growth, Altman Z-Score. A P/E of 76.0x leaves little room for execution misses.
Key Dynamics to Monitor
DMRC profiles as a turnaround stock while NOW is a growth play — different risk/reward profiles.
DMRC carries more volatility with a beta of 2.19 — expect wider price swings.
NOW is growing revenue faster at 22.1% — sustainability is the question.
NOW generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
NOW scores higher overall (54/100 vs 27/100) and 22.1% revenue growth. DMRC offers better value entry with a 77.4% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Digimarc Corporation
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Digimarc Corporation offers automatic identification solutions to commercial and government customers in the United States and internationally. The company is headquartered in Beaverton, Oregon.
Visit Website →ServiceNow Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
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