Dollar General Corporation (DG)vsSimply Good Foods Co (SMPL)
DG
Dollar General Corporation
$115.88
+1.53%
CONSUMER DEFENSIVE · Cap: $25.51B
SMPL
Simply Good Foods Co
$13.37
-1.62%
CONSUMER DEFENSIVE · Cap: $1.28B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 2917% more annual revenue ($42.72B vs $1.42B). DG leads profitability with a 3.5% profit margin vs -7.5%. DG appears more attractively valued with a PEG of 1.36. DG earns a higher WallStSmart Score of 65/100 (C+).
DG
Buy65
out of 100
Grade: C+
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+31.8%
Fair Value
$215.69
Current Price
$115.88
$99.81 discount
Margin of Safety
+58.0%
Fair Value
$39.05
Current Price
$13.37
$25.68 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Generating 1.3B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Areas to Watch
3.5% margin — thin
Elevated debt levels
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -6.4% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.36 suggests the stock is reasonably priced for its growth.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
DG profiles as a value stock while SMPL is a turnaround play — different risk/reward profiles.
DG carries more volatility with a beta of 0.34 — expect wider price swings.
DG is growing revenue faster at 5.9% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
DG scores higher overall (65/100 vs 46/100). SMPL offers better value entry with a 58.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?