Dollar General Corporation (DG)vsMcCormick & Company Incorporated (MKC-V)
DG
Dollar General Corporation
$115.88
+1.53%
CONSUMER DEFENSIVE · Cap: $25.51B
MKC-V
McCormick & Company Incorporated
$50.62
+0.12%
CONSUMER DEFENSIVE · Cap: $13.44B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 501% more annual revenue ($42.72B vs $7.11B). MKC-V leads profitability with a 23.1% profit margin vs 3.5%. DG appears more attractively valued with a PEG of 1.36. MKC-V earns a higher WallStSmart Score of 74/100 (B).
DG
Buy65
out of 100
Grade: C+
MKC-V
Strong Buy74
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+31.8%
Fair Value
$215.69
Current Price
$115.88
$99.81 discount
Margin of Safety
+80.9%
Fair Value
$377.24
Current Price
$50.62
$326.62 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Generating 1.3B in free cash flow
Attractively priced relative to earnings
Earnings expanding 528.0% YoY
Every $100 of equity generates 25 in profit
Keeps 23 of every $100 in revenue as profit
Reasonable price relative to book value
16.7% revenue growth
Areas to Watch
3.5% margin — thin
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.36 suggests the stock is reasonably priced for its growth.
Bull Case : MKC-V
The strongest argument for MKC-V centers on P/E Ratio, EPS Growth, Return on Equity. Profitability is solid with margins at 23.1% and operating margin at 14.3%. Revenue growth of 16.7% demonstrates continued momentum.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : MKC-V
The primary concerns for MKC-V are PEG Ratio.
Key Dynamics to Monitor
DG profiles as a value stock while MKC-V is a growth play — different risk/reward profiles.
MKC-V carries more volatility with a beta of 0.71 — expect wider price swings.
MKC-V is growing revenue faster at 16.7% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
MKC-V scores higher overall (74/100 vs 65/100), backed by strong 23.1% margins and 16.7% revenue growth. DG offers better value entry with a 31.8% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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