Dollar General Corporation (DG)vsKellanova (K)
DG
Dollar General Corporation
$103.70
+0.17%
CONSUMER DEFENSIVE · Cap: $25.32B
K
Kellanova
$83.44
-6.28%
CONSUMER DEFENSIVE · Cap: $29.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 240% more annual revenue ($43.08B vs $12.67B). DG leads profitability with a 3.6% profit margin vs 0.1%. DG appears more attractively valued with a PEG of 1.65. DG earns a higher WallStSmart Score of 59/100 (C).
DG
Buy59
out of 100
Grade: C
K
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.04
Current Price
$103.70
$66.34 discount
Intrinsic value data unavailable for K.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
No standout strengths identified
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
0.0% revenue growth
ROE of 0.3% — below average capital efficiency
0.1% margin — thin
Operating margin of 0.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bull Case : K
K has a balanced fundamental profile.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : K
The primary concerns for K are Revenue Growth, Return on Equity, Profit Margin. Thin 0.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
DG carries more volatility with a beta of 0.26 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (59/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?