Dollar General Corporation (DG)vsHershey Co (HSY)
DG
Dollar General Corporation
$117.88
-5.78%
CONSUMER DEFENSIVE · Cap: $25.96B
HSY
Hershey Co
$215.20
+0.01%
CONSUMER DEFENSIVE · Cap: $42.61B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 265% more annual revenue ($42.72B vs $11.69B). HSY leads profitability with a 7.5% profit margin vs 3.5%. HSY appears more attractively valued with a PEG of 1.20. DG earns a higher WallStSmart Score of 65/100 (C+).
DG
Buy65
out of 100
Grade: C+
HSY
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+54.1%
Fair Value
$320.58
Current Price
$117.88
$202.70 discount
Margin of Safety
-680.4%
Fair Value
$29.58
Current Price
$215.20
$185.62 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Generating 1.3B in free cash flow
No standout strengths identified
Areas to Watch
3.5% margin — thin
Elevated debt levels
Trading at 9.4x book value
7.5% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Free Cash Flow. PEG of 1.44 suggests the stock is reasonably priced for its growth.
Bull Case : HSY
PEG of 1.20 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : HSY
The primary concerns for HSY are Price/Book, Profit Margin, Piotroski F-Score. A P/E of 48.3x leaves little room for execution misses.
Key Dynamics to Monitor
DG carries more volatility with a beta of 0.22 — expect wider price swings.
HSY is growing revenue faster at 7.0% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (65/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Hershey Co
CONSUMER DEFENSIVE · CONFECTIONERS · USA
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, and many more that are produced globally. Its headquarters are in Hershey, Pennsylvania.
Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?