Deere & Company (DE)vsHarte Hanks Inc (HHS)
DE
Deere & Company
$675.74
-0.32%
INDUSTRIALS · Cap: $182.20B
HHS
Harte Hanks Inc
$4.20
-1.87%
INDUSTRIALS · Cap: $31.61M
Smart Verdict
WallStSmart Research — data-driven comparison
Deere & Company generates 30895% more annual revenue ($47.93B vs $154.63M). DE leads profitability with a 10.2% profit margin vs -3.7%. HHS appears more attractively valued with a PEG of 1.19. DE earns a higher WallStSmart Score of 49/100 (D+).
DE
Hold49
out of 100
Grade: D+
HHS
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DE.
Margin of Safety
-54.3%
Fair Value
$1.86
Current Price
$4.20
$2.34 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Generating 1.9B in free cash flow
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Revenue declined 11.1%
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
ROE of -5.2% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : DE
The strongest argument for DE centers on Market Cap, Free Cash Flow.
Bull Case : HHS
The strongest argument for HHS centers on Altman Z-Score, Price/Book. PEG of 1.19 suggests the stock is reasonably priced for its growth.
Bear Case : DE
The primary concerns for DE are PEG Ratio, P/E Ratio, Piotroski F-Score. Debt-to-equity of 2.29 is elevated, increasing financial risk.
Bear Case : HHS
The primary concerns for HHS are Market Cap, Debt/Equity, Piotroski F-Score. Debt-to-equity of 1.57 is elevated, increasing financial risk.
Key Dynamics to Monitor
DE profiles as a declining stock while HHS is a turnaround play — different risk/reward profiles.
DE carries more volatility with a beta of 0.91 — expect wider price swings.
HHS is growing revenue faster at -1.7% — sustainability is the question.
DE generates stronger free cash flow (1.9B), providing more financial flexibility.
Bottom Line
DE scores higher overall (49/100 vs 33/100). Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deere & Company
INDUSTRIALS · FARM & HEAVY CONSTRUCTION MACHINERY · USA
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Harte Hanks Inc
INDUSTRIALS · CONGLOMERATES · USA
Harte Hanks, Inc. is a customer experience company in the United States and internationally. The company is headquartered in Chelmsford, Massachusetts.
Visit Website →Compare with Other FARM & HEAVY CONSTRUCTION MACHINERY Stocks
Want to dig deeper into these stocks?