Cushman & Wakefield plc (CWK)vsPrologis Inc (PLD)
CWK
Cushman & Wakefield plc
$13.11
+3.88%
REAL ESTATE · Cap: $2.65B
PLD
Prologis Inc
$127.97
+2.24%
REAL ESTATE · Cap: $122.24B
Smart Verdict
WallStSmart Research — data-driven comparison
Cushman & Wakefield plc generates 9% more annual revenue ($10.82B vs $9.89B). PLD leads profitability with a 43.1% profit margin vs 0.6%. CWK appears more attractively valued with a PEG of 0.23. PLD earns a higher WallStSmart Score of 57/100 (C).
CWK
Buy55
out of 100
Grade: C
PLD
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-21.4%
Fair Value
$11.51
Current Price
$13.11
$1.60 premium
Margin of Safety
+50.6%
Fair Value
$256.12
Current Price
$127.97
$128.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Keeps 43 of every $100 in revenue as profit
Strong operational efficiency at 42.9%
Large-cap with strong market position
Reasonable price relative to book value
Generating 1.2B in free cash flow
Areas to Watch
Premium valuation, high expectations priced in
Grey zone — moderate risk
ROE of 3.8% — below average capital efficiency
0.6% margin — thin
Moderate valuation
3.1% earnings growth
ROE of 7.9% — below average capital efficiency
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CWK
The strongest argument for CWK centers on PEG Ratio, Price/Book. Revenue growth of 11.2% demonstrates continued momentum. PEG of 0.23 suggests the stock is reasonably priced for its growth.
Bull Case : PLD
The strongest argument for PLD centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 43.1% and operating margin at 42.9%. Revenue growth of 10.2% demonstrates continued momentum.
Bear Case : CWK
The primary concerns for CWK are P/E Ratio, Altman Z-Score, Return on Equity. Thin 0.6% margins leave little buffer for downturns.
Bear Case : PLD
The primary concerns for PLD are P/E Ratio, EPS Growth, Return on Equity.
Key Dynamics to Monitor
CWK profiles as a value stock while PLD is a mature play — different risk/reward profiles.
CWK carries more volatility with a beta of 1.51 — expect wider price swings.
CWK is growing revenue faster at 11.2% — sustainability is the question.
PLD generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
PLD scores higher overall (57/100 vs 55/100), backed by strong 43.1% margins and 10.2% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cushman & Wakefield plc
REAL ESTATE · REAL ESTATE SERVICES · USA
Cushman & Wakefield plc, provides commercial real estate services under the Cushman & Wakefield brand in the United States, Australia, the United Kingdom and internationally. The company is headquartered in Chicago, Illinois.
Prologis Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
Prologis, Inc. is a real estate investment trust headquartered in San Francisco, California that invests in logistics facilities, with a focus on the consumption side of the global supply chain.
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