Cricut Inc (CRCT)vsGoPro Inc (GPRO)
CRCT
Cricut Inc
$5.62
+2.93%
TECHNOLOGY · Cap: $1.14B
GPRO
GoPro Inc
$1.38
-1.43%
TECHNOLOGY · Cap: $226.94M
Smart Verdict
WallStSmart Research — data-driven comparison
Cricut Inc generates 21% more annual revenue ($689.79M vs $568.59M). CRCT leads profitability with a 12.7% profit margin vs -28.5%. CRCT earns a higher WallStSmart Score of 57/100 (C).
CRCT
Buy57
out of 100
Grade: C
GPRO
Hold37
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+55.5%
Fair Value
$10.41
Current Price
$5.62
$4.79 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 69.4% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Every $100 of equity generates 24 in profit
Attractively priced relative to earnings
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
Smaller company, higher risk/reward
Revenue declined 9.2%
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : CRCT
The strongest argument for CRCT centers on EPS Growth, Debt/Equity, Altman Z-Score.
Bull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : CRCT
The primary concerns for CRCT are Market Cap, Revenue Growth.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Key Dynamics to Monitor
CRCT profiles as a declining stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
CRCT is growing revenue faster at -9.2% — sustainability is the question.
CRCT generates stronger free cash flow (41M), providing more financial flexibility.
Bottom Line
CRCT scores higher overall (57/100 vs 37/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cricut Inc
TECHNOLOGY · COMPUTER HARDWARE · USA
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade products in the United States, Europe, and internationally. The company is headquartered in South Jordan, Utah.
Visit Website →GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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