Cracker Barrel Old Country Store (CBRL)vsMcDonald’s Corporation (MCD)
CBRL
Cracker Barrel Old Country Store
$49.48
+0.08%
CONSUMER CYCLICAL · Cap: $1.11B
MCD
McDonald’s Corporation
$252.53
-0.21%
CONSUMER CYCLICAL · Cap: $178.70B
Smart Verdict
WallStSmart Research — data-driven comparison
McDonald’s Corporation generates 730% more annual revenue ($27.70B vs $3.34B). MCD leads profitability with a 31.7% profit margin vs 0.8%. CBRL appears more attractively valued with a PEG of 1.56. MCD earns a higher WallStSmart Score of 53/100 (C-).
CBRL
Buy53
out of 100
Grade: C-
MCD
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+59.4%
Fair Value
$80.47
Current Price
$49.48
$30.99 discount
Margin of Safety
-62.5%
Fair Value
$155.44
Current Price
$252.53
$97.09 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 239.3% YoY
Reasonable price relative to book value
Keeps 32 of every $100 in revenue as profit
Strong operational efficiency at 46.5%
Conservative balance sheet, low leverage
Large-cap with strong market position
Generating 2.0B in free cash flow
Areas to Watch
Expensive relative to growth rate
Grey zone — moderate risk
Smaller company, higher risk/reward
ROE of 5.6% — below average capital efficiency
Expensive relative to growth rate
3.7% revenue growth
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CBRL
The strongest argument for CBRL centers on EPS Growth, Price/Book.
Bull Case : MCD
The strongest argument for MCD centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 31.7% and operating margin at 46.5%.
Bear Case : CBRL
The primary concerns for CBRL are PEG Ratio, Altman Z-Score, Market Cap. A P/E of 43.0x leaves little room for execution misses. Debt-to-equity of 2.35 is elevated, increasing financial risk.
Bear Case : MCD
The primary concerns for MCD are PEG Ratio, Revenue Growth, Return on Equity.
Key Dynamics to Monitor
CBRL carries more volatility with a beta of 1.18 — expect wider price swings.
MCD is growing revenue faster at 3.7% — sustainability is the question.
MCD generates stronger free cash flow (2.0B), providing more financial flexibility.
Monitor RESTAURANTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CBRL scores higher overall (53/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cracker Barrel Old Country Store
CONSUMER CYCLICAL · RESTAURANTS · USA
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company is headquartered in Lebanon, Tennessee.
Visit Website →McDonald’s Corporation
CONSUMER CYCLICAL · RESTAURANTS · USA
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
Visit Website →Compare with Other RESTAURANTS Stocks
Want to dig deeper into these stocks?