Bloomin Brands Inc (BLMN)vsMcDonald’s Corporation (MCD)
BLMN
Bloomin Brands Inc
$5.73
+2.50%
CONSUMER CYCLICAL · Cap: $496.10M
MCD
McDonald’s Corporation
$311.70
+1.25%
CONSUMER CYCLICAL · Cap: $219.68B
Smart Verdict
WallStSmart Research — data-driven comparison
McDonald’s Corporation generates 580% more annual revenue ($26.88B vs $3.96B). MCD leads profitability with a 31.9% profit margin vs 0.2%. BLMN appears more attractively valued with a PEG of 1.07. MCD earns a higher WallStSmart Score of 53/100 (C-).
BLMN
Hold50
out of 100
Grade: D+
MCD
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-919.1%
Fair Value
$0.68
Current Price
$5.73
$5.05 premium
Margin of Safety
-31.1%
Fair Value
$237.84
Current Price
$311.70
$73.86 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Mega-cap, among the largest globally
Keeps 32 of every $100 in revenue as profit
Strong operational efficiency at 45.1%
Conservative balance sheet, low leverage
Generating 1.6B in free cash flow
Areas to Watch
0.3% revenue growth
Smaller company, higher risk/reward
ROE of 5.8% — below average capital efficiency
0.2% margin — thin
Moderate valuation
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : BLMN
The strongest argument for BLMN centers on Price/Book. PEG of 1.07 suggests the stock is reasonably priced for its growth.
Bull Case : MCD
The strongest argument for MCD centers on Market Cap, Profit Margin, Operating Margin. Profitability is solid with margins at 31.9% and operating margin at 45.1%.
Bear Case : BLMN
The primary concerns for BLMN are Revenue Growth, Market Cap, Return on Equity. A P/E of 58.2x leaves little room for execution misses. Thin 0.2% margins leave little buffer for downturns.
Bear Case : MCD
The primary concerns for MCD are P/E Ratio, Return on Equity, Piotroski F-Score.
Key Dynamics to Monitor
BLMN profiles as a value stock while MCD is a mature play — different risk/reward profiles.
BLMN carries more volatility with a beta of 1.09 — expect wider price swings.
MCD is growing revenue faster at 9.7% — sustainability is the question.
MCD generates stronger free cash flow (1.6B), providing more financial flexibility.
Bottom Line
MCD scores higher overall (53/100 vs 50/100), backed by strong 31.9% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Bloomin Brands Inc
CONSUMER CYCLICAL · RESTAURANTS · USA
Bloomin 'Brands, Inc. owns and operates casual, upscale casual and fine dining restaurants in the United States and internationally. The company is headquartered in Tampa, Florida.
McDonald’s Corporation
CONSUMER CYCLICAL · RESTAURANTS · USA
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
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