Baidu Inc (BIDU)vsNews Corp A (NWSA)
BIDU
Baidu Inc
$121.01
-3.78%
COMMUNICATION SERVICES · Cap: $41.17B
NWSA
News Corp A
$26.32
+0.30%
COMMUNICATION SERVICES · Cap: $14.38B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 1397% more annual revenue ($129.08B vs $8.62B). NWSA leads profitability with a 13.4% profit margin vs 4.3%. BIDU appears more attractively valued with a PEG of 0.72. NWSA earns a higher WallStSmart Score of 57/100 (C).
BIDU
Hold46
out of 100
Grade: D+
NWSA
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
+4.8%
Fair Value
$24.38
Current Price
$26.32
$1.94 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
ROE of 1.9% — below average capital efficiency
4.3% margin — thin
Operating margin of 4.5%
Weak financial health signals
Expensive relative to growth rate
Premium valuation, high expectations priced in
Distress zone — elevated risk
ROE of 6.3% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.72 suggests the stock is reasonably priced for its growth.
Bull Case : NWSA
The strongest argument for NWSA centers on Price/Book.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Operating Margin. A P/E of 70.3x leaves little room for execution misses. Thin 4.3% margins leave little buffer for downturns.
Bear Case : NWSA
The primary concerns for NWSA are PEG Ratio, P/E Ratio, Altman Z-Score.
Key Dynamics to Monitor
NWSA carries more volatility with a beta of 0.92 — expect wider price swings.
NWSA is growing revenue faster at 5.5% — sustainability is the question.
NWSA generates stronger free cash flow (137M), providing more financial flexibility.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
NWSA scores higher overall (57/100 vs 46/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
News Corp A
COMMUNICATION SERVICES · ENTERTAINMENT · USA
News Corporation is an American mass media and publishing company operating across digital real estate information, news media, book publishing, and cable television.
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