Alarum Technologies Ltd. (ALAR)vsGoPro Inc (GPRO)
ALAR
Alarum Technologies Ltd.
$6.65
+0.61%
TECHNOLOGY · Cap: $48.52M
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 1499% more annual revenue ($651.54M vs $40.76M). ALAR leads profitability with a 2.4% profit margin vs -14.3%. GPRO earns a higher WallStSmart Score of 39/100 (F).
ALAR
Hold38
out of 100
Grade: F
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+76.2%
Fair Value
$29.41
Current Price
$6.65
$22.76 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Revenue surging 60.4% year-over-year
Growing faster than its price suggests
Areas to Watch
Smaller company, higher risk/reward
ROE of 3.3% — below average capital efficiency
2.4% margin — thin
Operating margin of 0.3%
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : ALAR
The strongest argument for ALAR centers on Price/Book, Revenue Growth. Revenue growth of 60.4% demonstrates continued momentum.
Bull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : ALAR
The primary concerns for ALAR are Market Cap, Return on Equity, Profit Margin. A P/E of 66.1x leaves little room for execution misses. Thin 2.4% margins leave little buffer for downturns.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
ALAR profiles as a hypergrowth stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
ALAR is growing revenue faster at 60.4% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (39/100 vs 38/100). ALAR offers better value entry with a 76.2% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alarum Technologies Ltd.
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Alarum Technologies Ltd. provides cybersecurity and privacy solutions to consumers and enterprises in Israel, the United States, Hong Kong, the Asia Pacific, and internationally. The company is headquartered in Tel Aviv-Yafo, Israel.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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